Why Inclusive Packaging Design Is Becoming a Brand Loyalty Strategy: Packaging World

What does it really mean to design packaging for everyone? Senior editor Anne Marie Mohan sits down with Deb Gokie from the Arthritis Foundation. They discuss how testing for arthritis and chronic pain conditions, disciplined attention to grip, strength, and dexterity can make products easier to use across the entire consumer base, not just those with accessibility needs.But inclusive design isn't just a matter of goodwill: consumers overwhelmingly say they'd pay more or switch brands for easier-to-use products.