Why Increasing Website Conversions can be More Important than Increasing Website Traffic

Oftentimes when a Restoration Business Owner's digital marketing efforts aren't producing calls the answer is usually the same, fire their SEO agency or try and increase the web visitor traffic. The problem with that is in most cases the agency or your in house team IS sending qualified traffic to your website, its just not converting into calls. In this episode I talk about the importance of increasing your website conversion percentage and how it can drastically increase phone calls and revenue.