Why India's Top Fashion Designer Is Making Ugly Clothes

What this episode covers

In an industry that moves at the speed of trends, how do you build something that actually lasts?In this episode of The Masoom Minawala Show, I sit down with Amit Aggarwal, one of India’s leading couturiers known for redefining modern Indian fashion through innovation, material experimentation, and sculptural design. From starting out as a pattern cutter at 21 to building a 650+ member team and a globally recognised luxury label, Amit’s journey is a masterclass in consistency, craft, and conscious brand building.With a design philosophy rooted in emotion, sustainability, and futuristic silhouettes, Amit has created a brand that’s instantly recognisable, not just for how it looks, but for how it makes people feel.From resisting the pressure of virality to staying rooted in craft, clarity, and business strategy, this conversation dives into what it really takes to build a meaningful fashion label in today’s noisy world.We talk about:* Why longevity matters more than visibility* The role of product in true brand building* Creativity vs business and why you need both* Consistency as a long-term strategy* Finding the right audience for your vision* When to say no to protect your brand* Why patience is your biggest edge* Creating emotion through design* Building a legacy, not just a labelIf you're building in fashion, or any creative industry, this episode will reframe how you think about growth, success, and sustainability. If this resonated with you, like, subscribe, and share it with someone building something meaningful.

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