Why Influence Matters In Manufacturing

When most people hear “influencer,” it might conjure up images of YouTube icons and Reality TV stars…Influencers don’t matter in manufacturing, right?Well, today’s guest, Eddie Saunders, General of Demand Generation at Flex Machine Tools, thinks that statement couldn’t be any more wrong. He joins the show to share the secrets to shoring up your influencer strategiesJoin us as we discuss:Why influencers still matter in manufacturingHow to pick an influencer to work withWhy there is power in empathy and vulnerability Subscribe to The Manufacturing Executive on Apple Podcasts, Spotify, or our website.Listening on a desktop & can’t see the links? Just search for The Manufacturing Executive in your favorite podcast player.