Why Influence Matters More Than Endorsements

In today’s episode, I sit down with Leonard Armato to talk about how the sports business has flipped from contract negotiation to full-on architecture. We get into why athletes now function as cultural magnets, how tech and venture opened the door to portfolios, production companies, and equity plays, and why the old agent model is shrinking fast. Leonard shares how he helped Shaq build intellectual property instead of chasing traditional endorsements, plus what it means to be an advisor in a NIL world where everything is public. We also talk core values, ecosystem, and why money amplifies character.