Why Ingredients You Can Pronounce Matter: Tee Williams’ Mission to Bake Better

From Health Coach to Cookie Queen, the story of Tee Williams and Better Butter Cookie Company started with a passed down recipe and nostalgia.In this episode, I chat with Tee about the nostalgic 1950s inspiration behind her company's branding and why "Ingredients You Can Pronounce" is an important piece of her brand.Tee shares how she got Better Butter Cookie off the ground and the strategies you uses to ship baked goods. We even cover how Tee has stayed true to her personal convictions of keeping the Sabbath, even though it means less time to sell cookies.If you have a great idea but are afraid to move forward with, hit play on this chat with Tee Williams!Purchase your own cookies from Better Butter Cookie Company at BetterButterCookieCompany.comand connect with Tee Williams on Instagram at @Better_Butter_Cookie_Company_Follow Mrs. Shippie on Instagram too at https://www.instagram.com/mrsshippie/Curious what it would look like to work together? Get a Free Rate Demo at MrsShippie.comStart your 60 day free trial of ShipStation at MrsShippie.com/shipstation Thanks for listening and come back again next week!