Why Innovation Projects Die (And How To Spot It Early)

Most innovation projects don’t fail in the market. They die inside the building — from soft words nobody can test, guesses treated like facts, and no finish line that allows a kill. In this video I walk the early-death signals I actually use, including a Harborline composite so you can see the pattern without a named client. If you want another workshop that ends in “next steps TBD,” this isn’t for you.Grab the free Death Signal Card in the description, run it on one stuck initiative, and mark what you find. If you want the worked appendix, that’s there too. Watch, then tag the death — don’t wait for the polite write-off six months later.Death Signal Checklist (free)Death Signal Card - Full Template ($19) This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.jtbd.one/subscribe