Why Innovation Theater Still Dominates Corporate America with David J Bland

In this episode of Breakthrough Innovation, we sit down with David J. Bland, founder of Precoil, co-author of the global bestseller Testing Business Ideas, and creator of the EMT (Extract, Map, Test) framework — a practical approach that Fortune 500 teams use to run smarter experiments and reduce risk in real innovation work.David shares hard-won truths about why most innovation efforts stall, how to build momentum inside bureaucracy, and how to stop treating experimentation like a one-time event.📉 Why innovation theater is still rampant — and how to spot it🧪 The real reason most experiments don’t de-risk anything📊 Why failure needs structure, not slogans (“fail smart” > “fail fast”)🎃 How “Dead Projects Day” at DuPont changed how leaders saw failure🎯 How to shift accountability from performance to learningWhether you're building a venture, running a transformation, or leading a product team, this episode is packed with field-tested wisdom from one of the best in the game.Thanks for tuning in to Breakthrough Innovation! Want to subscribe to the podcast? Have feedback to share? Connect with us on Spotify or iTunes and leave us a review—we’d love to hear from you!