Why Instagram is the Cookie Monster of Content and How You Should Feed the Beast

Jill Paider, an award-winning photographer and creative director, joins the Social Pros Podcast to discuss the importance of sharing photogenic content on Instagram and how 'social photography' has impacted the industry. Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week: Salesforce Marketing Cloud Emma Full Episode Details When most people think about creative minds, they recall world-renown artists, novelists, architects and so on. However, what you might not realize is that social pros are creatives too. It takes a lot of creative thinking to produce and publish great posts and come up with effective marketing strategies that can propel a brand's growth. But, can creativity be taught? Or, is it something that only the Leonardo da Vinci's and Steven Spielberg's of the world are born with? Jill Paider is an award-winning photographer and creative director. She has published 21 books and believes that inspiration fuels creativity. The only problem is that if you are a creative, inspiration isn't a luxury, it's a necessity. You have to learn how to spark inspiration to keep doing the work that you love. You can't wake up one morning and procrastinate because you weren't feeling inspired. You've got to train your brain to fire on the cylinders and keep the creative juices flowing no matter what. In This Episode: 06:55 – How to train your brain to get into a creative routine 09:16 – Why and how to silence the voice of your inner perfectionist 12:19 – Tips for balancing travel and work 14:03 – How the professional photography industry has been impacted by social photography 19:24 – Why photography is deemed as 80% creative and 20% technical 22:39 – How to use social to promote books 30:28 – How to be patient as a photographer and social media professional Resources Get the new State of Marketing report for free from Salesforce  Find out more about the community at SocialMedia.org with a special form for Social Pros listeners Learn how to use emma to help you design stunning emails that 'win the inbox' Read Jill Paider's book, "Getting Ahead: The Creative's Guide to Staying Inspired & Doing the Work You Love"  Visit SocialPros.com for more insights from your favorite social media marketers.