Why Instagram Views & Likes Don't Matter with Trent Duffy  episode artwork

EPISODE · Mar 27, 2026 · 27 MIN

Why Instagram Views & Likes Don't Matter with Trent Duffy

from Creative Confessions · host Robin Son | Brands By Robin

In this episode, I’m joined by Trent Duffy, founder of Duffy Design Co to talk all about promoting yourself on social media. For the first time on the podcast, Duffy has come on to discuss his own confession of what it means when content 'performs well'.The Creative Confession® we're discussing: “I have found that some of my worst performing posts on social media were the ones that landed me my biggest clients. This changed the way I looked at social media numbers. It’s not about how many people see it as long as the right person does.”CONNECT WITH TRENT:⁠⁠Trent's Instagram⁠⁠Duffy Design Co Website✷ Ready to share your story, opinions or those questions you feel like you can’t ask? ⁠⁠Submit your own Creative Confession® ⁠⁠⁠here⁠⁠⁠CONNECT WITH ROBIN:✷ Get Design Freebies ⁠⁠⁠⁠here⁠⁠⁠⁠✷ Follow Robin on Instagram ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Enjoying the podcast? Please drop a quick review! It helps more creatives find it!

Episode metadata supplied by the publisher feed · Published Mar 27, 2026

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Why Instagram Views & Likes Don't Matter with Trent Duffy

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