EPISODE · Mar 27, 2026 · 27 MIN
Why Instagram Views & Likes Don't Matter with Trent Duffy
from Creative Confessions · host Robin Son | Brands By Robin
In this episode, I’m joined by Trent Duffy, founder of Duffy Design Co to talk all about promoting yourself on social media. For the first time on the podcast, Duffy has come on to discuss his own confession of what it means when content 'performs well'.The Creative Confession® we're discussing: “I have found that some of my worst performing posts on social media were the ones that landed me my biggest clients. This changed the way I looked at social media numbers. It’s not about how many people see it as long as the right person does.”CONNECT WITH TRENT:Trent's InstagramDuffy Design Co Website✷ Ready to share your story, opinions or those questions you feel like you can’t ask? Submit your own Creative Confession® hereCONNECT WITH ROBIN:✷ Get Design Freebies here✷ Follow Robin on Instagram hereEnjoying the podcast? Please drop a quick review! It helps more creatives find it!
What this episode covers
In this episode, I’m joined by Trent Duffy, founder of Duffy Design Co to talk all about promoting yourself on social media. For the first time on the podcast, Duffy has come on to discuss his own confession of what it means when content 'performs well'.The Creative Confession® we're discussing: “I have found that some of my worst performing posts on social media were the ones that landed me my biggest clients. This changed the way I looked at social media numbers. It’s not about how many people see it as long as the right person does.”CONNECT WITH TRENT:Trent's InstagramDuffy Design Co Website✷ Ready to share your story, opinions or those questions you feel like you can’t ask? Submit your own Creative Confession® hereCONNECT WITH ROBIN:✷ Get Design Freebies here✷ Follow Robin on Instagram hereEnjoying the podcast? Please drop a quick review! It helps more creatives find it!
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Why Instagram Views & Likes Don't Matter with Trent Duffy
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