Why Insurance Marketers Need to Take an Actuary's View of Products and Promotion

from The Insurance Marketing and Advertising Podcast

Actuary Jay Jaffe describes how insurance marketers can become better contributors to profitability by focusing on the financial underpinnings of insurance products and what kind of marketing outreaches that product can support.

Episode metadata supplied by the publisher feed · Published Oct 15, 2007

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Why Insurance Marketers Need to Take an Actuary's View of Products and Promotion

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