Why IP Matters & How To Safeguard Your Assets!

We delve into the critical world of intellectual property (IP) and patents, exploring why small businesses must consider legal protection for their innovations, creative works, designs, or software. Host Sarah Stephenson is joined by intellectual property experts Charlotte Watkins and Jason Boakes, founders of York based patent law firm Secerna. They discuss the importance of IP rights, common pitfalls for SMEs, and how businesses can strategically safeguard their valuable assets. Discover practical advice on IP strategy, tax relief benefits, and how to handle potential infringements effectively. This episode is brought to you by the Help To Grow Management programme from Northumbria University. To find out how your business could benefit visit northumbria.ac.uk/helptogrow Intellectual Property, Patents, Trademarks, Copyright, Ip Strategy, Small Business, Sme, Legal Protection, Innovation, Creative Works, Design Protection, Secerna, Northumbria University, Tax Relief, Ip Infringement, Business Assets, Legal Rights, R&D Tax Credits, Ip Management, EntrepreneurSee omnystudio.com/listener for privacy information.