Why Is AI Highlighting Your Competitors (And What to Do About It)

AI is changing how brands, products and publishers get discovered and traditional SEO alone is no longer enough.Recorded live from Affiliate Summit East, this episode of The Boost features Ewen Finser, CEO of ScaleVisible, breaking down how brands can generate visibility in AI-powered search, answer engines, and platforms like ChatGPT, Perplexity, and Google AI Overviews.We dive deep into AEO (Answer Engine Optimization), why AI chooses some brands over others, and how owned media — blogs, YouTube, Reddit, and third-party editorial — now plays a critical role in AI trust, citations, and brand authority. Ewen explains why focusing on a single channel is a losing strategy, how Reddit can amplify (or damage) brand perception at scale, and why outdated org charts are holding brands back in the AI era.You’ll also hear why high-signal, original content matters more than ever, how brands should audit their AI visibility today, and where the next big opportunities are emerging for publishers and marketers.This episode is presented by Affiliate Summit and Grommet. 🎟️ Join us at Affiliate Summit West in Las Vegas (Jan 12–14) and get 15% off your ticket with code BOOST15. Head to https://www.affiliatesummit.com/west and register today!Learn more about Grommet at https://thegrommet.com