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Why is authenticity trending? And what does this mean for creatives? episode artwork

May 25, 2021 53 min

Why is authenticity trending? And what does this mean for creatives?

from Creative Happy Hour Hosted by Spalmorum

Authenticity is trending. You would think that authenticity comes naturally, but in a world where we're all building personal brands and making decisions on how to present ourselves on social media as an individual, a brand, or a company, that's not necessarily true! Still, marketing gurus tell us that being authentic is the only real way to set ourselves apart, break through the noise, and organically gain followers and clients. Today we'll be talking about that seemingly elusive quality of authenticity. What is it? Why do we want it? How do creatives, artists, and creative entrepreneurs get it? We'll also be talking about how to create a certificate of authenticity for your work.

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Why is authenticity trending? And what does this mean for creatives?

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This episode is 53 minutes long.

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This episode was published on May 25, 2021.

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