Why is Change so Painful? - TSI12.8

It seems last month’s post on Reinventing the Trade Show Floor touched a few nerves. First, there were a handful of unsubscribes from my monthly ezine. Then there were some heated comments in social media. It’s always amazing how pointing out the obvious can get people so fired up. You’ve got to wonder where the root of all that defensive ire is coming from. Sometimes I think it’s because facing change is painful. Prefer to listen to this article? Just click on the play button at the bottom of this entry! Oh sure, there are valid points among the foot