Why Is Clavicular on My FYP? Decoding Looksmaxxing, Mogging & the Algorithm

During New York Fashion Week, my feed suddenly filled with clips of Clavicular (Braden Peters) — a controversial 20-year-old streamer widely described online as the face of the looksmaxxing movement. So I went down the rabbit hole. In this episode, I unpack the strange vocabulary and culture surrounding looksmaxxing — from softmaxxing vs hardmaxxing to terms like mogging, canthal tilt, and midface ratio — and why these ideas are spreading across TikTok, fitness culture, and even fashion. We also talk about the darker side of the trend, including dangerous practices like “bone smashing,” which medical experts say is unsupported and potentially harmful. How did a niche internet subculture tied to incel forums suddenly end up on mainstream feeds? And why did my algorithm decide this was exactly what I needed to see during Fashion Week? CHAPTERS 00:00 My FYP Gets Hijacked 00:37 The NYFW Rabbit Hole 01:37 Who Is Clavicular? 03:21 Looksmaxxing 101 03:50 Softmaxxing vs Hardmaxxing 04:14 Mogging & Beauty Metrics 05:20 The Dangers of Bone Smashing 06:46 Incel Roots of Looksmaxxing 07:16 Why Algorithms Push This Content 08:39 Media & Pop Culture Parallels 09:42 My Take on the Trend 10:40 Final Thoughts