Why is communications so difficult today? Pt 2: The start of the scroll

The central argument of Cut Through! is that our information environment has changed more quickly than our communications practice. To catch up, we need to understand what has changed and why.Our information environment has become more democratised, fragmented, abundant, corroded and concentrated.In this episode we look at two product launches from the 2000s - Facebook and the iPhone - and the consequences for communicators today. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com