Why Is Everyone Obsessed With Labubus? - The Journal.

What this episode covers

An ugly-cute monster has become a global sensation. PopMart, the company behind Labubus, has leveraged blind-box packaging, scarcity and artist collaborations to turn these collectible plushies into a booming business. WSJ's Kaitlyn Wang explains the rise of the Labubu and a "Labubu influencer" describes the appeal. Michelle Hackman hosts. Further Listening: - How the Stanley Cup Became the Internet’s Favorite Water Bottle - Mattel Bets Big on Barbie - Is Supreme Still the King of Streetwear? Sign up for WSJ’s free What’s News newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

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Frequently Asked Questions

How long is this episode of The Journal.?

This episode is 20 minutes long.

When was this The Journal. episode published?

This episode was published on August 7, 2025.

What is this episode about?

An ugly-cute monster has become a global sensation. PopMart, the company behind Labubus, has leveraged blind-box packaging, scarcity and artist collaborations to turn these collectible plushies into a booming business. WSJ's Kaitlyn Wang explains...

Can I download this The Journal. episode?

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