Why is Everyone Obsessed With Protein?

Check out YDS Merch!Join us on Patreon!Why is everything suddenly protein? From protein cereal to protein chips to protein water (??), it feels like the world has gone macro-mad. In this episode, Zoë and Kylee dig into the science, history, and cultural obsession behind the most overhyped, but still important, nutrient on the label: protein.Thanks to our partners:Tailwind Nutrition - use code YOURDIET20 for 20% off!Microcosm Coaching - get matched with a coach today!Janji - use code YDS10 for 10% off. We break down:How much protein you actually need (especially if you're an endurance athlete)Why protein powder might be helpful—or a waste of moneyWhat makes a good protein supplement (and how to avoid the ones full of heavy metals)The environmental and digestive cost of high-protein dietsHow diet culture, aging fear-mongering, and gendered marketing shape the protein conversationWhy more isn’t always better—and why fiber and carbs matter tooIf you’ve ever wondered whether your recovery smoothie is necessary or if you're somehow failing by not eating 200 grams of protein a day, this one’s for you.