Why is Executive Visibility Vital for B2B Trust? | Lori Grey

How do you get time-poor senior leaders and partners to actively advocate for your brand online? In this episode, we dive into the exact strategies needed to shift corporate social media from an afterthought into a powerhouse business development channel.Hosts Lewis Gray and Elliot Elsley welcome corporate communications expert Lori Grey, founder of Greydient Communications. Having managed internal and executive communications for big four institutions like KPMG and Deloitte, Lori brings nearly 25 years of corporate expertise to the table, including firsthand experience scaling an in-house advocacy initiative to thousands of global participants.This conversation uncovers how to build an employee advocacy framework centered entirely around commercial outcomes rather than vanity metrics. Summarizing the primary lessons from scaling global programs, Lori explains why you must move beyond spreadsheets to specialized software, how to map executive LinkedIn profiles to your target ideal client profile (ICP), and the best methods for partnering with cross-departmental teams to prove hard-dollar ROI to your CFO. By framing social sharing as an essential form of business development, this episode helps marketing leaders solve the ongoing challenge of executive adoption, turning internal expertise into an un-invasive, continuous touchpoint for prospective buyers.Stop fighting the uphill battle of manual tracking and leadership skepticism. Hit play to learn how to transition your brand from corporate broadcasting to trust-driven human influence. Don't forget to follow and rate the show on Spotify or your favorite podcast app!Resources:Want to know how your employee advocacy strategy really stacks up? Grab your FREE Employee Advocacy Health Check and see how you compare against your competitors.Book a call to discover how employee advocacy can benefit your team.Ready to elevate your employee advocacy? Get a free copy of Bradley Keenan’s essential book, ‘Employee Advocacy: 101 Cheat Codes’ for deeper insights and actionable strategies.Download The World's Biggest Employee Advocacy Study.Subscribe to the Employee Advocacy & Influence Podcast on Spotify or your favorite platform to never miss an episode.