Why is Green Building Exploding?

When we think about building today, almost anywhere on the planet, be it a house or a gleaming glass, steel and concrete office building, we almost reflexively think about how the building was build and how green is that building?Market forces have made green building a premium to be desired and paid for.  But this didn’t happen by magic.  It happened primarily because one man saw the need to make this his life's work. He is David Gottfried. David Gottfried is the founder of the World Green Building Council (WorldGBC) and the U.S. Green Building Council (USGBC) and the CEO of Regenerative Ventures. His latest work is Explosion Green: One Man's Journey To Green The World's Largest Industry.My conversation with David Gottfried Get full access to Talk Cocktail Podcast at jeffschechtman.substack.com/subscribe