Why is it important to start with analytics?
from The Digital Marketing Shortcast Hosted by tarekriman
Without basing your strategy on data, you are just trying and missing. Analytics serves as your map to move strategically through the whole process. Starting from analytics, you’re able to align your marketing channels with what users want and respond to. As I always say to my students, how can you plan where you’re going if you don’t know where you are? Always start from analytics.
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This episode was published on February 22, 2022.
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