🎥 Why Is KATUN betting on (Office) Print(ers)?

🎥 Video versionWhy Is Katun Betting on (Office) Print — and on a New Breed of Hardware Printers?In a world quick to label print as a declining or even dying industry, Katun is taking a very different stance. Instead of stepping back, they are doubling down—investing, innovating, and actively shaping the future of office printing.In episode 18, we explore this strategic direction through insights from Heidi Boller, former GM, and Cinzia Gandini, the new General Manager for EMEA. Together, they outline how Katun is navigating today’s market challenges and turning them into opportunities, guided by a clear focus on innovation, sustainability, total cost of ownership, and strong dealer partnerships.Katun’s move into the office printing segment is not a gamble - it’s a calculated response to an evolving market. They are not simply betting on print; they are positioning themselves as a key force in what comes next for the (office) printing industry.Hence, print is back - and Katun is proving it.