Why is livestream shopping such a massive trend right now?

Livestream shopping is a $66 billion business in China, but only a $1 billion business in the U.S. That’s likely to change soon if Facebook, Google, Amazon, Twitter, TikTok, and many other massive platforms have their way. Tech giants are investing huge sums in building live-streaming shopping in the web. Will it work? In this episode of TechFirst with John Koetsier, I chat with Elma Beganovich, 50% of the iconic influencer duo Amra & Elma. Former lawyers and economists, now entrepreneurs, they started their own influencer marketing agency and have over two million followers. A major focus now: livestream shopping. We chat about why it’s happening. Who does it. Why people shop via livestream. And where it’s likely to go. Links: Amra & Elma: https://www.amraandelma.com Support TechFirst with $SMRT coins: https://rally.io/creator/SMRT/ Buy $SMRT to join a community focused on tech for good: the emerging world of smart matter. Access my private Slack, get your name in my book, suggest speakers for TechFirst ... and support my work. TechFirst transcripts: https://johnkoetsier.com/category/tech-first/ Forbes columns: https://www.forbes.com/sites/johnkoetsier/  Full videos: https://www.youtube.com/c/johnkoetsier?sub_confirmation=1  Keep in touch: https://twitter.com/johnkoetsier