Why is misinformation so powerful?

Misinformation and disinformation now pose some of the biggest global risks to democracy and public trust. Associate Professor Piers Howe explains how misinformation and disinformation spreads, and the subtle but influential ways they can shift public opinion, disrupt elections and damage society. With the rise of AI and sophisticated campaigns, he explains why it's more important than ever to stay informed, think critically and understand the science behind persuasion. See omnystudio.com/listener for privacy information.