Why is Muriel Morot-Monomy committed to wool and supporting Béarn breeders?

Do you know what it's like to discover a passion that will later guide your life? Join us in this captivating episode of Impossible • Possible, where Muriel Morot-Monomy takes us on a fascinating journey where passion and commitment meet. A native of the Pyrénées-Atlantiques in France, she tells us: It's time to give wool back the place it deserves". After a decisive meeting with a shepherd, Muriel Morot-Monomy became aware of the challenges facing the wool industry and the environmental issues linked to de-industrialisation. By buying 600 kilos of wool and developing innovative products such as biosourced fleece, she is committed to supporting farmers in the Pays basque and Béarn. Her project, Traille, embodies her family heritage and her dream of a sustainable future. Join us to discover how passion can drive change and innovation in the textile sector.About the podcast Impossible • Possible For its 160th anniversary, Societe Generale wanted to celebrate the relationship of trust with its clients and partners, without whom nothing would have been possible. Thus, was born the Impossible • Possible art project. Marco D'Anna, a photographer, produced a series of 75 portraits of these men and women on behalf of the Group: entrepreneurs, doctors, financiers, families, volunteers, musicians, industrialists... We decided to go beyond the images... Discover these human stories, where the impossible becomes possible, these authentic testimonials where the protagonists reveal their paths, their visions, their passions.AI generated audio from the original french versionHosted on Ausha. See ausha.co/privacy-policy for more information.