Why is non-alcoholic wine so bad?

While it's easy to find a hops-forward IPA or a crisp lager that fools even the best beer connoisseur… de-alcoholized wines leave something to be desired. They are often too bitter, too sweet, or too watery, tasting more like something you would serve at a kids' party than an adult beverage. So we speak with Wes Pearson, a senior research scientist and sensory group manager at the Australian Wine Research Institute about why that is, and how we can change that.