Why Is Protein In Literally EVERYTHING Now?

Protein is literally in EVERYTHING right now, and I am TIRED of it! It's now in the coffee, the popcorn and even your water, and it feels like every brand randomly decided to start protein maxxing. In this video, we're breaking down why stores and fast casual chains are pushing protein so aggressively, what’s actually happening with gym culture and GLP-1 users, and whether we even need this much of it. Protein is important, obviously, but is this health optimization or just another trend?