Why Is Rebuilding Trust in Food So Hard? | Shashank Mehta (The Whole Truth Foods)

Today’s episode looks at how culture, trust, and branding collide at scale—from the Super Bowl becoming an AI advertising battleground to building a food brand that bets on honesty over hype.🗞️ NewsSuper Bowl LX became the “AI Bowl,” with ~$600M in ad revenue, multiple AI ad misfires, and a visible backlash as tech giants fought for cultural mindshare, not just attention.🎙️ GuestShashank Mehta — Co-founder & CEO, The Whole Truth Foods on building a clean-label food brand in India, fixing broken protein supply chains, staying honest before profitable, and what “trust” actually costs.🎧 Watch, subscribe, and join our WhatsApp community:https://chat.whatsapp.com/BK69EsNWP8BJIaoy3k7EfX?mode=ac_tFollow us:X → https://x.com/OfflineOnAirInstagram → https://www.instagram.com/theofflinenetworkLinkedIn → https://www.linkedin.com/company/offlineonairWebsite → https://www.theoffline.network