Why is the Australian Government vaccine advertising so bad?

In recent weeks, we've seen bizarre ads pop up urging people to go and get the jab. One was targeting young people, many of whom are still not eligible to get their preferred vaccine.  Reporter Benjamin Lamb caught up with RMIT marketing lecturer Dr Torgeir Aleti, One Small Step Collective creative director James Proctor and Olivia Rodrigo super-fan Caitlin Paull to discuss the issue. See omnystudio.com/listener for privacy information.