Why is Wine PR Struggling So Much?

Adam, Joanna, and Zach ponder the question of why the wine industry is struggling so bad with PR and communications. Does the industry just not pay well enough to consistently attract top talent? Why is it so difficult to understand that different journalists and publications have different standards and priorities? Plus - can we please put an end to "spray and pray" PR blasts? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or wherever you get your episodes, and send any questions, comments, critiques, or suggestions to [email protected]. Thanks for listening, and cheers! Join us for a live podcast recording at the Unified Wine & Grape Symposium in Sacramento, California on Wednesday, January 28, 2026 Zach is drinking: Tai Dai at Zig Zag Cafe Joanna is drinking: N/A Negroni Sbagliato from Bitter Monk Adam is drinking: Transmitter Brewing B5NY Pale Ale Instagram: @adamteeter, @jcsciarrino, @zgeballe, @vinepair