Why isn't your CRO working? Emotional targeting is the missing piece, not button color -- with Talia Wolf

Your landing page's button color isn't your conversion problem—your messaging is. Talia Wolf has spent over a decade helping high-growth B2B brands stop guessing at why CRO isn't working and start understanding the emotional psychology behind every buying decision. As the founder of GetUplift and author of the Emotional Targeting book, she's generated dramatic results for brands like Bitly, Amplitude, and Sprout Social—not by tweaking design, but by uncovering why customers actually buy. In this episode of Closing Time, Talia walks through her 3-step Emotional Targeting Framework: conducting research that reveals real customer pain points, auditing for emotional resonance, and building hypothesis-driven tests that improve touch points across email, ads, and sales conversations. Tune in to see how emotional psychology—not just design—becomes your real conversion strategy. Watch the episode on YouTube.   Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw Explore Unbounce go-to-market solutions: https://unbounce.com/go-to-market-solutions/   Connect With:  • Talia Wolf: Talia's website // GetUplift // LinkedIn • Val Riley: LinkedIn  • Insightly's Website // Unbounce's Website