EPISODE · Feb 1, 2011 · 3 MIN
Why IT must understand Facebook
More marketing is being done digitally. It is very hard to measure its output and success. "You need tools to take the data and bring it into one place, to satisfy marketing and finance departments," says Brian Franz, CIO, Diageo. In this podcast he speaks about how IT captured the data from 200 million Facebook interactions, which occured during the Smirnoff Nightlife Exchange online event.
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Why IT must understand Facebook
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