Why IT must understand Facebook - podcasts @ComputerWeekl...

What this episode covers

More marketing is being done digitally. It is very hard to measure its output and success. "You need tools to take the data and bring it into one place, to satisfy marketing and finance departments," says Brian Franz, CIO, Diageo. In this podcast he speaks about how IT captured the data from 200 million Facebook interactions, which occured during the Smirnoff Nightlife Exchange online event.

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How long is this episode of podcasts @ComputerWeekly?

This episode is 3 minutes long.

When was this podcasts @ComputerWeekly episode published?

This episode was published on February 1, 2011.

What is this episode about?

More marketing is being done digitally. It is very hard to measure its output and success. "You need tools to take the data and bring it into one place, to satisfy marketing and finance departments," says Brian Franz, CIO, Diageo. In this podcast he...

Can I download this podcasts @ComputerWeekly episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.