Why Italy Is Behind On Digital Marketing Innovation

In this weeks episode, we sat down with Primadonna's Head of Digital, Erika Finkelberg. As you probably know, Italy has always been a country that is continuously at the forefront of design and quality innovation, but is this level of innovation being applied to other very important of the industry? And what can fashion entrepreneurs in countries like Italy do to build their brand in accordance with the customers increasing demand for new digital and marketing experiences?