Why It’s Time To Start Chasing a Community (Not Just An Audience) with Kim Johnson

As an online business owner, you need to focus on growing your community, not just an audience. Host Michelle Thames speaks with Kim Johnson about why you should join and build communities and how communities differ from audiences. Tune in to learn how to build a community for your business, so you can continue to scale your business and service your ideal clients. Kim is the Head of Community at Geneva, an NYC-based messaging app for groups, clubs, and communities of all shapes and sizes. Her work at Geneva focuses on helping brands, creators, and community leaders build their communities from the ground up. Before joining the team at Geneva, she built Community at Glossier from the ground up for five years.——Follow Michelle on InstagramJoin The Newsletter - We send weekly tips to grow and market your online business the easy wayLeave a review for Social Media DecodedConnect with Kim:Kim's Instagram: @kimjohnson._Geneva's Instagram: @genevaGeneva's Website: geneva.com  Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.