Why Jeremy Pryes Built Two Beer Brands – Pryes Brewing & Idyll Forest

Can one brewery do it all? Jeremy Pryes says no, and that’s why he launched Idyll Forest alongside Pryes Brewing. 🍒🍻In this episode, we explore how Jeremy built two totally different beer brands to serve two distinct audiences, one consistent and reliable, the other wild, funky, and flavour-first.We cover:– The world of lambic, bottle conditioning, and terroir-driven brewing– Why Idyll Forest leans into artistry, chaos, and exploration– How Pryes Brewing stays steady, accessible, and scalable– When (and why) to separate your beer brands– What it takes to grow two brands without losing your mind👉 If you’re thinking about expanding your product range or launching a side brand, this episode will make you rethink your strategy.