Why JetBlue Is Too Good To Be Cheap And Too Small To Be Great!

JetBlue has won awards for its product, its seats, and its service. It has also lost money for six consecutive years. That's not bad luck... that's a structural problem nobody at the top has been willing to fix.In this episode we break down why JetBlue is stuck between two worlds: too premium to compete on price, too small to compete on scale. And why the answer might be to stop being an airline altogether.