Why Journalists love (and hate) PR People

Understanding how to build relationships with journalists and how to play the long game is the key to best PR practice.Today's guest on Fiona Scott's podcast is Suzanne Baum - a journalist of 25 years experience and a much sought-after freelancer.Suzanne is mainly a celebrity interviewer and writes for Conde Nast titles, and for magazines such as Grazia and Glamour. She is constantly on the receiving end of PR press releases and while some will definitely be useful to her, others go straight in the bin. Find out what Suzanne loves about some PR practitioners and hates about others. Instagram - suzanne_baumEmail - [email protected] up because Fiona is  launching a fun giveaway! Anyone who subscribes, writes a review & then screenshots and shares on their social media tagging in Fiona Scott or Scott Media  will be entered into a prize draw for some vouchers! A winner will be chosen every other month! Would you love my expert PR eyes on your business? Do you need expert PR help?If you want rocket fuel for your business by mastering your stories and being consistently visible; then book your PR Power Hour with Fiona here here: PR Power Hour with Fiona Scott