Why Journey Maps Miss the Out-of-Stock Notification Touchpoint

When a customer wants to buy but the item is unavailable, that moment is a critical touchpoint—yet most journey maps ignore it. Lucas and Luna explore how brands like Everlane and Nike handle out-of-stock notifications, and why a thoughtful back-in-stock alert can be more valuable than a discount code. They discuss a study showing that 60% of shoppers sign up for restock alerts but only 10% feel satisfied with the follow-up. If you're mapping the customer journey, don't overlook the 'empty cart' that isn't a cart—it's a promise. #OutOfStock #BackInStockNotification #CustomerJourneyMapping #Touchpoint #Marketing #Retail #Everlane #Nike #CustomerExperience #MultiChannelMarketing #Ecommerce #ConversionOptimization #InventoryManagement #CustomerRetention #LucasAndLuna #FexingoBusiness #BusinessPodcast #MarketingPodcast Keep every episode free: buymeacoffee.com/fexingo