Why Journey Maps Miss the QR Code Touchpoint on Product Packaging

Episode 134 of Customer Journey with Fexingo digs into a common but overlooked touchpoint: the QR code printed on product packaging. Lucas and Luna break down why most brands send customers to a generic homepage instead of a product-specific landing page, and how that small failure undermines the entire post-purchase experience. They cite real examples from consumer electronics and CPG, share conversion data, and offer a simple fix that any marketing team can implement by next week. Plus, a listener challenge: scan your own product packaging and see what happens. #QRCode #ProductPackaging #CustomerJourney #TouchpointMapping #MultiChannelMarketing #PostPurchaseExperience #Marketing #FexingoBusiness #BusinessPodcast #CustomerExperience #PackagingDesign #MobileMarketing #LandingPage #ConversionOptimization #Retail #CPG #Tech #JourneyMapping Keep every episode free: buymeacoffee.com/fexingo