Why Kayzen Doesn’t Have a Head of AI | Puneet Gupta, CPO at Kayzen

AI in programmatic advertising didn’t begin with ChatGPT. Machine learning has powered bidding engines for years, but LLMs are now transforming how the people around those systems work.Sean Halpin and Cameron Armstrong sit down with Puneet Gupta, co-founder and Chief Product Officer at Kayzen, to explore the two sides of advertising’s AI evolution: the specialist models making real-time bidding decisions and the agentic tools reshaping workflows, product development and campaign management.They discuss:How Kayzen uses internal MCPs to make complex data accessible without SQLWhat the programmatic trader’s workflow could look like in a few yearsWhy LLMs won’t replace specialist bidding engines anytime soonHow AI is accelerating product development and model experimentationWhy AI proficiency must be demonstrated by leadership—not delegated to an “AI lead”How Kayzen’s traders built their own campaign analysis agentWhy transparency, proprietary data and performance matter more than simply adding an AI interfaceThe litmus test every AI founder should apply to their businessPuneet’s test is simple: if the next frontier model becomes three times better and half the price, does that strengthen your business or make it obsolete?