Why ‘KPop Demon Hunters’ Is a Fascinating Hollywood Experiment episode artwork

EPISODE · Aug 25, 2025 · 32 MIN

Why ‘KPop Demon Hunters’ Is a Fascinating Hollywood Experiment

from The Town with Matthew Belloni · host The Ringer

Matt is joined by Bloomberg’s Lucas Shaw to discuss Netflix’s surprise hit ‘KPop Demon Hunters,’ which has become their second-most popular English-language film. Unexpectedly, Netflix decided to release ‘KPop Demon Hunters’ in theaters, where it brought in nearly $20 million in ticket sales despite releasing on streaming in June. Matt and Lucas discuss why Netflix did this despite its very clear view on movie theaters, whether the movie could have been a massive hit had it gone straight to theaters, and why AMC refused to show this movie (02:49). Matt finishes the show with a prediction about the upcoming season of ‘Saturday Night Live’ (24:45). For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Email us your thoughts! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Host: Matt Belloni Guest: Lucas Shaw Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Matt is joined by Bloomberg’s Lucas Shaw to discuss Netflix’s surprise hit ‘KPop Demon Hunters,’ which has become their second-most popular English-language film. Unexpectedly, Netflix decided to release ‘KPop Demon Hunters’ in theaters, where it brought in nearly $20 million in ticket sales despite releasing on streaming in June. Matt and Lucas discuss why Netflix did this despite its very clear view on movie theaters, whether the movie could have been a massive hit had it gone straight to theaters, and why AMC refused to show this movie (02:49). Matt finishes the show with a prediction about the upcoming season of ‘Saturday Night Live’ (24:45). For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Email us your thoughts! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Host: Matt Belloni Guest: Lucas Shaw Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Why ‘KPop Demon Hunters’ Is a Fascinating Hollywood Experiment

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This episode was published on August 25, 2025.

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Matt is joined by Bloomberg’s Lucas Shaw to discuss Netflix’s surprise hit ‘KPop Demon Hunters,’ which has become their second-most popular English-language film. Unexpectedly, Netflix decided to release ‘KPop Demon Hunters’ in theaters, where it...

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