Why KraftHeinz Views Platforms, Not Categories, As The Future Of Food

In the world of Consumer Packaged Goods, businesses are generally defined by their categories and where they appear on shelf at retail. To fuel growth, Kraft Heinz is taking a different approach, looking at their businesses by consumer platforms instead of category definitions. I sat down with Nina Barton, Chief Growth Officer at Kraft Heinz, to learn more about why this is such a meaningful change and to discuss the new operating model behind this move.