Why LabelExpo Rebranded to LOUPE with Jade Grace

LabelExpo is now LOUPE — but why?In this episode, Jade Grace of Informa Markets explains the data, the strategy, and the industry shifts that led to one of the biggest rebrands in packaging history.We cover:• Why the label industry has outgrown traditional definitions• The 6-year process behind the rebrand• How younger industry professionals viewed the LabelExpo name• The emergence of flexible packaging, folding cartons, and convergence• How LOUPE becomes a more inclusive, future-focused platform• What converters, suppliers, and brand owners can expect moving forward00:00 – Intro: The Evolution of Label Technologies00:35 – Welcome & Introducing Jade Grace01:26 – Why LabelExpo Rebranded to LOUPE02:34 – How the 6-Year Rebrand Process Began04:01 – Why the Name “LOUPE”?07:12 – Research & Industry Data Behind the Decision11:21 – Industry Reaction to the Announcement14:29 – What Stakeholders Really Said16:06 – Future-Proofing the Platform21:16 – How LOUPE Expands Opportunities25:22 – LOUPE Americas: The Official Launch26:10 – What Success Looks Like in 5 Years30:55 – Rapid Fire Questions37:12 – Closing ThoughtsUnpacking the Brand is your inside look at the people, technologies, and strategies shaping the packaging and branding industries. Watch the show on YouTube or listen on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, and all major platforms.#UnpackingTheBrand #LOUPERebrand #PackagingIndustry #LabelExpo #BrandStrategy