Why Large Enterprises Need to Make Bets Now with Mark Treiber

Innovation leader Mark Treiber breaks down how corporates can stay ahead of platform shifts—from mobile and OTT to the creator economy and AI—and why the biggest mistake companies make is not making enough bets. From his experience at Nokia and CBS Sports to Paris Hilton’s 11:11 Media, Mark unpacks the collision of sports, media, culture, and technology, and how leaders can turn emerging platforms into real business value. Mark shares his framework for spotting what’s next, allocating capital in slower-growth environments, and navigating exponential change through startup partnerships and exploration.