Why Law Firms Are Getting SEO All Wrong

In this episode, David Arato of Lexicon Legal Content joins Kevin Daisey to break down the biggest mistakes law firms make with SEO content. They explore why most legal blogs fail to convert, the rise of AI-generated content, ethical risks, and how to create high-performing pages that actually bring in leads. If you're relying on SEO but ignoring strategy, this is your wake-up call. Today's episode is sponsored by Answering Legal. Click here to get started with your 400 minute free trial!  Chapters (00:00:00) - Law Firm Content: The Three Audiences(00:02:07) - How To Write Law Firm Content(00:04:17) - Answering Legal(00:06:25) - SEO 101: Car Accident Law Firm Website(00:12:22) - SEO for Law Firms: From Long Tail to Low-(00:15:34) - Creating collateral content for advertising(00:19:04) - Content Velocity for Medical and Personal Injury(00:20:26) - Law Firm Executives on AI Content Generation(00:25:33) - Does Content AI Put Human Creators Out of Business?(00:27:33) - David Arado