Why Lay’s Changed Their Packaging and What It Means for Your Brand

Lay’s is one of the most recognizable brands in the world, so why did they change their packaging now?In this episode, Braden breaks down the real strategy behind the Lay’s packaging refresh and what it signals for the future of CPG brands. This is not just a design update. It is a calculated move to stay relevant, win on shelf, and evolve without losing brand equity. If you are building or scaling a brand, there are lessons here you can apply immediately. What you will learn:• Why legacy brands refresh their packaging• How packaging impacts shelf performance and sales• The balance between modernizing and staying recognizable• What CPG founders and marketers should take from thisJoin the CPG Brand Builders community: https://brandbuilderscpg.comSubscribe for more insights on branding, packaging, and CPG growth strategies#CPG#BrandStrategy #PackagingDesign #MarketingStrategy#Branding#ConsumerGoods#StartupGrowth#BrandBuilders#ProductMarketing#RetailStrategy