Why Lead Attribution in Multifamily Is Still Broken (And What To Do Instead)

Is your CRM lying to you? (Hint: kinda.)In this solo episode, Tiffany breaks down one of multifamily marketing’s most frustrating realities: lead attribution is still completely broken. From last-click bias and disconnected systems to the invisible influence of brand and social, traditional attribution models just don’t cut it anymore.But instead of chasing perfect data, Tiffany offers a better approach—one rooted in multi-touch thinking, human insight, and trust-building tactics that actually reflect how today’s renters make decisions.Whether you’re a marketing director, vendor, or just tired of hearing “the lead came from the website,” this episode will help you rethink how you measure success—and where to focus your energy next.