Why Leading Brands and Startups Market on Social Platforms: Facebook, Instagram, Snapchat, Twitter, and Pinterest

Bobby Palmieri is CEO at Lilo Social (Brooklyn, New York), a social-media-based marketing agency focused on creating better social content. In this interview, Bobby explains his company's objectives for its clients: to get a customer to buy the client's product, grow the client's social following, grow the brand, and/or increase a viewer's engagement time—and how utilizing Facebook, Instagram, Snapchat, Twitter, and Pinterest (and some LinkedIn) can provide "the best bang for the marketing buck."   Increasingly, people are realizing effective marketing is not about "impressions," it is about "engagement." Lilo works with two classes of customers: leading brands and startups. Bobby is very aware of social media platform trends, open to working in challenging spaces, and dedicated to applying technological expertise to enhance customer experience.   For such leading brands as Microsoft, Live Nation, Foot Locker, and Under Armour, Lilo creates innovative, interactive content (e.g., chatbots, micro games, Snapchat lenses, Instagram Stories) to entice viewers to engage for minutes instead of seconds—boosting engagement and building brand equity.   Startups and scale-ups need to get the next user at the most cost-efficient rate. Lilo facilitates user acquisition and e-commerce sales. In today's environment, Lilo has found that the most scalable way to deliver maximum lifetime value to customers at the lowest acquisition cost is through Facebook and Instagram ads.   Tomorrow's greatest social media platform? Who knows? Tomorrow's technological innovation? Again, who knows? Technology comes in ever-evolving waves, and Bobby notes that each new iteration brings opportunities for savvy marketers able to adapt to everything new, build sophisticated assets, and stay ahead of the technology curve   Bobby can be reached on the company website at: lilosocial.com or by email at: [email protected].