Why Leading Clear Aligners Provider Candid Shut Down Their D2C Business Model

Candid, a pioneering clear aligners provider, just closed all their 40+ studios and folded the D2C side of the business. What prompted the team to make this bullish resolution? Nick Greenfield, CEO at Candid, joins me today to discuss the factors behind this decision and why he believes strategic B2B is the way of the future. My second guest is renowned dentist Dr. Ben Miraglia, who shares his personal experience joining CandidPro and how the company has provided him with a level of control and quality unlike anything else on the market.  We also discuss the oncoming shift from D2C to B2B, plus some tips on evolving as a business and meeting your customers where they're at. Tune in now to find out more!   Key Takeaways  Intro (00:00) Nick's and Dr. Miraglia's background (02:15) What sets Candid apart from the competition (08:18) Why dentists should consider becoming CandidPro providers (11:48) How the onboarding process works for dentists (27:56) How to become a CandidPro provider (37:30)   Additional Resources Learn proven dental marketing strategies and online reputation management techniques at: https://www.drlentau.com Learn more about CandidPro at: https://www.candidco.com/candid-professional This podcast is sponsored by Cloud Dentistry, the largest dental talent marketplace. Find out more at: http://www.clouddentistry.com/Len